Ronnie Trosclair stated “The Roussel family has built a great business by having great prices, the best brands, knowledgeable employees, and the finest meat department in Iberville Parrish. We’re impressed with the team they have in place and expect that we’ll learn a lot from them. The only thing we plan to change is Butcher Boy’s private label brands, which will switch to “Best Choice” and “Always Save” from Shurfine and Valu Time. Everything else about the store will stay the same.

We’re members of Associated Wholesale Grocers cooperative, which supplies over 2,800 stores. With that kind of collective buying power and our new warehouse in south Louisiana, we’ll be able to lower many prices while keeping the quality Butcher Boy customers expect”

Butcher Boy customers will see the new expanded line of “Best Choice” and “Always Save” throughout the store. Both brands come with a “No questions asked” money back guarantee on quality and satisfaction. In commenting on the new private label, Ronnie Trosclair said, we really love the high quality and expanded variety of our new private labels. They are excellent products, which will save Butcher Boy customers money. They’ve been a real hit in our other stores since the day we introduced them. “

To introduce the two new brands, there will be special promotions as well as product samplings and demonstrations inside the store so customers can see the product for themselves.

“Our Butcher Boy Vision”
It is the full intent of the new owners of Butcher Boy to continue and improve upon the long standing tradition of serving and “exceeding” all of the expectations of the Iberville Parrish customer base.