Naturally & artificially flavored. 50% more calcium (Calcium increase from 300 mg to 490 per 240 ml serving). 50% more protein (Protein increased from 8 g to 13 g per 240 ml serving). Contains 10% more of the daily value of calcium and protein than regular milk. 2% reduced fat. 37% less fat than regular milk (Fat reduced from 8 g to 5 g per 240 ml serving). No sugar added. Not a low calorie food. See nutrition information for calorie, sugar and saturated fat content. New! From cows not treated with rbST (No significant difference has been shown between milk derived from rbST-treated and non-rbST treated cows). Vitamin A & D. Glass half full since 1857. The Borden Difference: Since 1857, we've been making delicious and nutritious dairy products that deliver true happiness and Elsie-sized smiles. Our Kid Builder no sugar added milk comes only from cows not treated with rbST (No significant difference has been shown between milk derived from rbST-treated and non-rbST treated cows) and is packed with extra nutrition to help kids just like Beau grow strong with a taste they are sure to love. We call this the Borden Difference and we're proud to deliver it every day. Approved by Elsie. Grade A and pasteurized. www.bordendairy.com. Discover more at www.bordendairy.com.