Other Information: Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. This Colgate product is specially formulated to help prevent staining. Anticavity, antigingivitis and antisensitivity toothpaste. Vegan. Gluten free. Sugar free. 12 hr antibacterial protection (vs. non-antibacterial fluoride toothpaste with twice daily 4 weeks of continued use). Cavities, plaque, gingivitis, enamel, tartar, fresh breath, whitens, sensitivity relief, deep clean, odor neutralization. Fights bacteria on teeth, cheeks and gums. Stannous fluoride. Whole mouth health. Whole mouth health (Helps reduce plaque that leads to gingivitis; fortifies enamel; helps relieve sensitivity with continued use. Not intended for prevention or treatment of more serious oral condition). Protects teeth, tongue, cheeks & gums. Proudly made by American workers. ADA accepted. American Dental Association. Helps prevent cavities. Helps prevent and reduce plaque. Helps prevent and reduce gingivitis between teeth. Helps reduce tooth sensitivity. Helps remove tooth surface stain. Helps reduce bad breath. www.colgatetotal.com. SmartLabel: App enabled Questions? 1-800-468-6502. Saves Water: Turn off the tap while brushing. Save water turn off the tap while brushing. Responsibly made (To learn more, visit www.colgate.com/responsibly-made).