Ivory Clean Body Wash leaves skin clean and hydrated (vs. regular soap) and is free of dyes and heavy perfumes. Ivory reflects over 130 years of experience creating gentle products the whole family can trust. Ivory Clean Original Body Wash leaves skin clean and hydrated (vs. regular soap) Free of dyes and heavy perfumes Rich, refreshing lather that rinses clean Gentle clean trusted for generations Proudly made in the USA 100% gluten, paraben, and phthalate free